Stamply

Problem Statement

Customers often juggle multiple loyalty programs across various apps, leading to confusion and missed rewards, especially for small businesses that lack robust loyalty systems.

Solution Overview

Stamply is a digital loyalty app designed exclusively for Android, empowering users to engage with and support small businesses. The app rewards users for shopping locally and was recognized as the 1st Place winner in the Adobe Creative Jam x Instagram competition. I partnered with another student designer to design the Stamply experience.

Research and Discovery

As part of the contest, we had to design a solution that emphasized accessibility for a specific type of user. We chose to ensure accessibility for users in low-bandwidth areas. Thus, we had to make tradeoffs between simplicity and a feature-rich app. We began by brainstorming user scenarios and applying design thinking to address real-world issues, particularly for those with limited internet access.

User Flow

I created a user flow map was created to streamline discovering small businesses in the area, emphasizing a rewarding experience.

Prototyping

Our low-fidelity wireframes led to a text-only version of Stamply, enhancing accessibility for users in low-bandwidth environments.

This idea evolved into medium-fidelity wireframes focused on maximum impact with minimal features.

Design System

We adapted the Google Material Design System, creating custom components and utilizing Adobe XD to develop complex interactions and microinteractions.

Key Solutions

Solution 1

Explore & Search

Browse local BIPOC-owned businesses with flexible search options. Filter by the types of businesses you want to support.

Solution 3

Stamply Rewards

Earn digital stamps for supporting small businesses. Get rewarded with the purchases you make.

Solution 3

Lite Version

Optimized for low-bandwidth connectivity, Stamply provides essential information without media.

Feedback & Recognition

Stamply was praised for its simplicity and community focus, winning first place at the Adobe Creative Jam. Feedback highlighted its engaging loyalty program and support for minority-owned businesses.

Adobe Creative Jam

1st place winner

In the words of our judges: ’Highlighting minority-owned businesses is a lovely idea. I would definitely use this app.’

Future Enhancements

If I were to revisit this project, I would work on refining the visual system to enhance community feel, integrating customer reviews, and developing a business version of the app for tailored business profiles.