Amazon Prime Cover Image

Amazon Prime

Designing personalized onboarding experiences for new Prime members

Roles & Responsibilities

  • User Research (usability testing, user interviews)
  • UX Design (rapid prototyping, exploratory design)
  • Stakeholder buy-in (UX, Product)

Project Context

Summer 2024

Role

UX Designer Intern

Experience

During my internship at Amazon Prime, I had the opportunity to develop personalized onboarding experiences for new Prime members. This involved conducting user research to tailor the onboarding process, ensuring that each user’s journey was engaging and relevant. I contributed to designing interactive elements that enhanced user retention and satisfaction. By employing data-driven insights, I helped streamline the onboarding experience, making it more intuitive and user-friendly. This experience sharpened my technical skills and deepened my understanding of user experience design and its impact on customer engagement.

Learnings

Throughout my internship, I gained valuable insights into user experience design and data analysis. I learned to interpret user behavior and preferences to create tailored experiences, highlighting the importance of personalization in digital platforms. Additionally, I honed my collaboration skills by working closely with designers and product managers, emphasizing the value of cross-functional teamwork in driving project success.

All of my work during the internship is under an NDA. For more details, please reach out to me personally if you have any questions.

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