The challenge in this project was to create an engaging and accessible loyalty rewards app that empowers small businesses while offering users a seamless and rewarding experience. Key questions guiding the project included:
The project began with brainstorming and considering various user scenarios. We envisioned a user-centered design using the design thinking canvas, aiming to solve real-world problems. One significant constraint was designing for users with limited Internet access.
We designed a user flow map to emphasize the discovery of small businesses in the user's area. The flow was intended to maintain simplicity while providing a rewarding experience.
The app’s initial design included filtering businesses by category and a scannable QR code for small businesses to digitally “stamp” your card.
One idea that arose out of our low-fidelity wireframes was a text-only version of Stamply to maximize accessibility of our app in low-bandwidth areas. We decided to expand on this idea in our medium-fidelity wireframes, always asking ourselves: What is the minimum we need to offer maximum impact in our design?
I adapted Google's Material Design System, building custom components for our app. Prototyping on Adobe XD was new for me, and we had multiple screens with complex actions and microinteractions. We relied heavily on our user flow diagram to plan out interactions in our app and took advantage of Adobe XD’s smart-animate and timing features to create intuitive, streamlined usability
Stamply, the digital loyalty app, emerged as the solution to these challenges. Here's how it addressed each aspect:
Stamply is optimized for fast, accessible performance on Android, creating an accessible and inclusive experience for users with limited connection capabilities.
To represent our mission of supporting local businesses, it is important that we consider how best to reflect that sense of community in the visual identity of our app. Creating this approachability while still maintaining a minimal, streamlined look would be central to next iterations.
One of the pieces of feedback we got from the judges was to incorporate features that invite users to engage with the platform (i.e. by leaving reviews and feedback) to create a sense of engagement and community.
“Stamply Business” would allow businesses to create and tailor their profiles with photo galleries, their origin/founding stories, and customize the rewards they offer customers.